I was introduced recently to one of the most exciting opportunities I’ve seen in my time marketing online. Banners Broker is a company whose product is ‘banner impressions’ – that is, it earns its income from the amount of times … Continue reading
What is Latent Semantic Indexing? LSI or Latent Semantic Indexing is a complicated term with a simple explanation. The main concept behind Latent Semantic Indexing is to discover words and phrases that are related in the context of any document … Continue reading
Marketers are constantly asking “why mobile?” So here are the main reasons every marketer should consider mobile marketing and advertising: There are currently 1.8 billion internet users. How many millionaires are there from it? As of right now, 5 billion … Continue reading
Facebook and Social Media – The Next Marketing Opportunity Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough … Continue reading
Top producing ads have these qualities in common: 1) A clear and commanding call to action 2) Speak to a specific person with a specific problem (no catch-all ads). 3) Has a main keyword in the ad, ad title or … Continue reading
A is for Apple, B is for boy and C is for Cat. That’s what I used to think. But it turns out that Google is redefining our ABCs. Watch my video and understand why. For the original FastCompany article, … Continue reading
A new video about how to get results with newsletter writing. http://JosephaEdmanOnline.com … Continue reading
The most effective advertising techniques involve using images or multimedia. Just think of the success companies have had with TV commercials and roadside billboards. The concept is simple and applies equally to online banner advertising: The potential customer gets a … Continue reading
There are several objectives to Keyword Research: -To understand how questions are being asked by our target prospects. -To focus our marketing dollars on the right person, rather then a broad spectrum approach, such as a newspaper classified ad. -To determine potential search … Continue reading
It doesn’t matter what you do over the internet, whether its blogging, updating your web site or advertising with Google Adwords, choosing relevant keywords is one of the essential tactics in promoting your business. Here are some tips for choosing … Continue reading
is using WP-Gravatar